Brand Building

Brand Building

Brand nurturing and brand building are at the core of USV's marketing philosophy. Our efforts have yielded significant results. Our Key achievements:

  • We are ranked # 1 in the Oral Anti-Diabetic market (OAD) by prescription (Rx) and by Value for the past two decades
  • We are ranked # 1 in the Cardiovascular market by prescription (Rx) & No. 4 by value
  • 6 brands of USV have Revenues of more than Rs. 100 crs each in the Indian Pharmaceutical Market. The brands are: Glycomet GP, Jalra-M, Ecosprin AV, Glycomet, Glycomet Trio and Ecosprin Gold
  • 4 brands out of the top 5 brands prescribed in the Indian Pharmaceutical Market in the Oral Anti-Diabetic Market (OAD) & the Cardiac segment are of USV. The brands are: Ecosprin, Ecosprin AV, Glycomet & Glycomet GP
Brand standing in the Oral Anti-Diabetic Market (OAD) market:
  • Glycomet GP ranks No. 3 by value in the Indian Pharmaceutical market
  • Glycomet is the No. 1 prescribed brand in the OAD market
  • 7 of our brands rank No. 1 in their respective segments by value. The brands are Glycomet, Glycomet GP, Pioz, Pioz MF, Glynase, Glynase MF and Glycomet Trio
  • Glycomet GP & Glycomet are the top two prescribed brands in the Oral Diabetic market in India
Brand standing in the Cardiovascular disease segment:
  • Our brand, Ecosprin is the most prescribed brand in the Cardiovascular segment generates 10 Million prescriptions per annum
  • 4 of our brands rank # 1 in their respective segments by value. The brands are Ecosprin, Ecosprin Gold, Ecosprin AV and Nimodip
Brand standing in Acute segment:
  • 4 brands of USV rank No. 1 in the respective segments by value. The brands are Derobin, Aquasol A, M.V.I, Anovate.

Each business unit has a focused marketing team responsible for development of innovative marketing strategies that help us establish leadership positions in the markets in which we operate.

Some initiatives adopted by USV include:
  • Disease detection programs
  • Patient awareness programs
  • Continuous medical education programs

These programs supplement the efforts of the all India sales team, and a good distribution practices compliant supply chain network that ensures continuous availability of all our brands at pharmacies across the country.

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