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MARKETING CAPABILITIES

 

We have a focused marketing team for every business unit.
The emphasis is on brand building:
  • rigorous and regular medical and sales training of the field force
  • enhancing knowledge about our products and related disease among physicians by organizing continuing medical education programs
  • enhancing detection of undiagnosed diseases through detection camps
  • enhancing patients' awareness about diseases by organizing several patient education programs
  • Ethical promotion of pharmaceutical products
Some examples of our Brand Building Capabilities
  • We have --- to become the 2nd largest prescribed calcium product within 18 months of launch
  • Our products have leadership positions in anti-oral diabetic, anti-coagulant and multivitamin (without minerals) markets
  • Our focused marketing capabilities and ethical promotion of scientific products resulted in establishing premium brands
 
 
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