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MARKETING CAPABILITIES |
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We have a focused marketing team for every
business unit.
The emphasis is on brand building: |
- rigorous and regular medical and sales
training of the field force
- enhancing knowledge about our products
and related disease among physicians by organizing continuing
medical education programs
- enhancing detection of undiagnosed diseases
through detection camps
- enhancing patients' awareness about diseases
by organizing several patient education programs
- Ethical promotion of pharmaceutical products
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Some examples of our Brand Building Capabilities
- We have --- to become the 2nd largest prescribed calcium product within 18 months of launch
- Our products have leadership positions in anti-oral diabetic, anti-coagulant and multivitamin (without minerals) markets
- Our focused marketing capabilities and ethical promotion of scientific products resulted in establishing premium brands
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