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MARKETING CAPABILITIES |
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We have a focused marketing team for every business unit.
The emphasis is on brand building: |
- rigorous and regular medical and sales training of the field force
- enhancing knowledge about our products and related disease among physicians by organizing Continuing medical education programs
- enhancing detection of undiagnosed diseases through detection camps
- enhancing patients' awareness about diseases by organizing several patient education programs
- ethical promotion of pharmaceutical products
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Some examples of our Brand Building Capabilities
- We are the 3rd largest by prescription for calcium product
- Our products have leadership positions in anti-oral diabetic, anti-coagulant and multivitamin (without minerals) markets
- Our focused marketing capabilities and ethical promotion of scientific products resulted in establishing premium brands
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